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Refined Drawing
for Smart Street Campaign

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Description: Based on a kid's drawings contest run by Smart Street a campaign was developed to reduce traffic-related crashes and injuries. The character displayed on the left side is one of the proposals produced for the campaign. Basically the hand drawn cartoon was vectorized in a refined cartoonish version.

Poster Campaign
for Smart Street Campaign

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Description: based on the information given a new concept was developed. However, the proposed concept was not approved.

 

Poster Campaign
for Smart Street Campaign

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Description: Displayed is the final product that was chosen for the campaign.

 

Note: Chosen poster was designed by a different designer.

 

Smart Street

Poster Campaign
http://street-smarts.cityofdavis.org/
Street Smarts is an education campaign for traffic safety in the city of Davis. the campaign`s goal is to reduce the number of traffic-related crashes and injuries. It`s efforts target the leading problems: speeding, distracted driving, and not following traffic safety rules like stop sign compliance and proper helmet use.

 

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